Potential Audience For Classic Gold Digital Reaches 13m With Emap Deal

UBC Media has secured carriage for its Classic Gold Digital output to be carried on all seven of Emap’s digital multiplexes in the North of England. Three of the multiplexes, covering South Yorkshire, Tyne & Wear and Liverpool have already launched. The remaining four are expected to be launched in the spring of next year.

UBC Media’ commercial director John Quinn said, “The alliance between ourselves and Emap brings together proven expertise and commitment to the development of digital radio and we look forward to exploring the potential for other applications including the possibilities for data capacity utilisation.”

The deal will represent a substantial addition to Capital Gold Digital’s potential audience, which will now reach 13 million. UBC Media Group is part of the MXR consortium which has so far secured four regional digital multiplex licenses covering the North East of England, South Wales & Severn Estuary, West Midlands and North West regions (see MXR Wins West Midlands Licence).

Emap: 01733 568 900 www.emap.com UBC: 020 7402 1011

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