Government Tops FMCGs for Biggest February Adspend
The government spent more money on advertising during February than either of the FMCG giants Unilever and Proctor & Gamble, new figures have revealed. Data released by ACNeilsen MMS showed that the government spent £16.4m on advertising campaigns during the month, ahead of second largest advertiser Unilever, which spent £12.2m and Proctor & Gamble, which spent £10.1m.
The government’s main campaigns for February included the new children’s tax credit, nursing recruitment and encouraging people to make pension provisions. During 2000, the government was ranked in fourth place in terms of heaviest spending advertisers.
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