Hytner Quits 5 For ITV

Jim Hytner has been named as the new marketing and commercial director for ITV, confirming industry rumours (see Jim Hytner To Join ITV?). ITV poached the outspoken director of marketing and new business for Channel 5 following the resignation of John Hardie last month.

ITV chief executive Stuart Prebble commented: “[Jim’s] experience of both multi-channel and network broadcasting will be invaluable to ITV as we extend our brand across a family of channels and services.”

Hytner’s experience prior to spending over two years at Channel 5 included a stint as BSkyB’s marketing director. He will be responsible for on and off-air marketing at ITV, in addition to managing relationships with the advertising community.

Channel 5’s chief executive, Dawn Airey, said that Hytner would be “much missed” at the channel, while Hytner said: “I am really looking forward to developing the portfolio of ITV brands, but hope that Channel 5 continues to prosper.”

Channel 5: 020 7550 5555 www.channel5.co.uk ITV: 020 7843 8000 www.itv.co.uk

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