Online Party Attracts Thousands

Capital Interactive, the online division of Capital Radio, attracted 12,500 people to watch this year’s Party in the Park for the Prince’s Trust online via live streams on the Capital website. Event traffic to the site was almost double that of last year, while a year on year increase of 85% was seen in the audience viewing information, photos and multimedia content.

Olivier de Peretti Clark, content manager at Capital Interactive, commented: “The internet is the perfect stage for this kind of event. The webcast and web chats were a huge success when we first launched them and its great to see that we have, again, been able to provide an online audience with their own ticket to Party in the Park.”

This year online content included backstage footage, gossip and live webchats with the performers. Over 1,500 people took part in the webchats, spending an average of 52 minutes online chatting to the stars and one another.

Capital: 020 7766 6000 www.capitalfm.com

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