The new celebrity website from Trinity Mirror is to sponsor Virgin Radio’s entertainment news and listings over the next three months. icShowbiz.com, which forms part of the group’s ic24 network of websites, launched in December last year (see Trinity Mirror Launches Showbusiness Website).
The site will feature on the radio station’s Gig Guide, which broadcasts listings of all major tours and events across the UK three times a day. It will also be the only sponsor on the Virgin Radio Directory, an interactive telephone service which provides tickets and information about leisure events across Britain.
Helen Mason, icShowbiz’s marketing manager, said: “In sponsoring Virgin Radio’s popular Gig Guide and Directory, we can capture the attention of our ideal target audience 22-44 year olds with an interest in entertainment. In addition Virgin Radio also has a huge online audience too who are obviously key to our target market.”
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