WPP has announced the acquisition of 51% of the issued capital of Asia Pacifice promotions marketing company Maxx Marketing Limited, by its wholly owned operating company Ogilvy & Mather Asia Pacific.
Maxx creates and fulfills tailor-made promotional campaigns for clients from its offices in Hong Kong, Seoul, Manila, Shanghai, Bangkok and Los Angeles. Clients include Tricon Worldwide (including KFC, Pizza Hut and Taco Bell) and Colgate Palmolive.
The move will result in the further strengthening of Ogilvy & Mather’s range of communications services to clients and is in line with WPP’s strategy of expanding its networks in fast-growing sectors and markets.
WPP released its full year results earlier this week (see WPP Sees Record Profits) which showed record profits for the company.
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