Granada Secures Walkers To Sponsor SM:TV

Granada has announced that Walkers Snacks is to sponsor ITV1’s Saturday morning children’s show SM:TV.

The sponsorship, which was brokered by MediaVest, will begin on the 16 November and will run for 12-months. Abbott Mead VickersBBDO is designing the creative concept for the credits, which will feature a variety of Walkers brands throughout the year, starting with Walkers Monster Munch.

Commenting on the deal, Ella Fletcher is sponsorship and licensing executive at Granada Enterprises, said: “We are looking forward to working with Walkers to maximise the effectiveness of this sponsorship and develop it through the line.”

Last month Granada secured Lambrini as the £1 million sponsor for the new ITV1 dating show Mr Right (see Lambrini Makes A Date With ITV). The new show will see ‘Mr Right’ select a group of eligible women over a number of weeks and viewers will eventually decide which one will make his ideal match.

Sponsorship is becoming an increasingly popular way for brands to market themselves and Sponsorshiponline, which allows sponsorship seekers to market their opportunities to potential sponsors and agencies, is preparing to celebrate its second birthday next week (see Sponsorshiponline To Celebrate Second Birthday).

Granada: 020 7620 1620 www.granadamedia.com

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