BT Openworld Launches Broadband Sports Network

BT Openworld is launching its first broadband sports network using the Sportal brand in a bid to increase uptake of its broadband services.

The Sportal OnDemand service, which is part of a joint venture with Sportal owners UKBetting, will offer subscribers a range of video-on-demand sports programming including as-live action, highlights, previews and interviews.

Programming, which is being provided by broadband sports specialists Sportev and The Television Corporation, will initially run over six channels, available to subscribers for £4.99 per month.

Commenting on the initiative, John Raczka, BT Openworld’s vice president, said: “Sportal OnDemand is targeted at three types of sports fan, namely the busy executive who does not have time to watch live coverage of all their favourite sporting events, the ex-pat who has no other access to home sports and local teams, and the betting enthusiast who wants to make more educated bets with the help of our archive content. All three audiences will find significant added value from Sportal OnDemand, which in many sports categories will offer content available nowhere else in the UK.”

The launch marks BT Openworld’s latest initiative go encourage users to subscribe to its high-speed internet service. Earlier this month the company announced a series of cut-price offers and cash-back promotions to promote its broadband services to UK businesses (see BT Promotes Broadband To Businesses).

BT: 0207 469 2337 www.bt.co.uk

Recent Related Stories from NewsLine Freeserve And Alta Vista Cut Back On Pop-Ups Broadband Britain: A Progress Report One In Three Dial-Up Users Want Broadband

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left