New Marketing Body To Set National Standards
The Marketing and Sales Standards Setting Body (MSSSB) has announced details of its first project, which aims to create national standards in marketing education and greater clarity in the field.
The MSSSB was set up in September in conjunction with the Department for Education and Skills (DfES) with the aim of providing greater accountability and clarity in marketing and sales.
The survey will study the marketing profession and the educational framework which surrounds it. It will seek to establish the total scope of the marketing profession and each of its individual disciplines and then determine a national structure for marketing education. The MSSSB will also undertake similar research into the sales profession.
Sir Paul Judge, vice president of the marketing council and chairman of the marketing group of the MSSSB, commented: “This [new survey] gives us, for the first time, a great opportunity to demonstrate both the scope and importance of each of the marketing disciplines and the size and reach of the total marketing profession.”
Judge will chair a committee with representation from professional bodies, which will examine the implications of the survey and an initial assessment will be prepared by February 2003. After consultation with employers, education providers and professional bodies, a full report will be published in Autumn 2003. Work will then commence to develop an agreed marketing qualifications programme.
There are currently no national standards in marketing but the MSSSB is on the case and expects to have the first version ready by the end of 2003.
MSSSB: O1628 427106 www.msssb.org
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