Conference To Examine Changing Face Of Media Research

The biannual Media Research Group Conference takes place in Budapest later this week to examine the subject of media research in an ever-changing media environment.

Speakers at the event, which runs from Wednesday 27 until Friday 29 November, include chief strategic officer at Publicis Derek Morris; COI head of research Jeremy Found; BSkyB’s head of client sales Graham Appleby and Naked’s managing partner Jon Wilkins.

As well as asking whether market research can justify its existence in the rapidly fragmenting media landscape, the conference will discuss the need to balance the provision of basic industry information with an increasing need to provide new and unique insights into understanding consumers and their media consumption.

Full coverage of the conference will be available on NewsLine later this week.

MRG: www.mrg.org.uk

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