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ABC Follow-Up Report: Adverts In Celebrity/TV Listings Magazines

ABC Follow-Up Report: Adverts In Celebrity/TV Listings Magazines

ABC figures for the six-month period ending in June 2002 reveal another impressive performance for Emap’s Heat magazine, which saw circulation rise by 103.4% year on year (see ABC Jan-Jun 2002 Celebrity And TV Listings Magazines). Figures from Nieslen Media Research show that the title also managed to increase the number of ads within its pages by an impressive 47.94% during the same period.

IPC’s Now also performed strongly during the first half of 2002, adding a 3.57% year on year rise in ads to a healthy 10% year on year increase in circulation. Hello magazine’s slightly alarming 38.5% year on year drop in circulation, was off-set by a notable 12.33% year on year increase in the number of ads it hosted between January and June of this year.

Celebrity/Gossip Magazines: Number Of Ads Jan-Jun 2001 – Jan-Jun 2002
Title Publisher Jan-Jun 2001 Jan-Jun 2002 % Change
All About Soap (Launched 07/01) Attic Futura n/a 68 n/a
Celebrity Looks Emap 157 89 -43.31
Heat Emap 509 753 47.94
Hello Hello Ltd 592 665 12.33
Inside Soap Attic Futura 294 294 0.00
Now IPC 364 377 3.57
OK! Northern & Shell 847 1,078 27.27
Soaplife (Launched 07/01) IPC tx n/a 37 n/a
Total   2,763 3,361 21.64
* Includes display, advertorial, supplements. Excludes all inserts

Amongst TV listings titles, H Bauer’s TV Choice, which saw 14.7% year on year increase in circulation during the first six-moths of this year, also managed a significant 28.79% rise in the number of ads it hosted during the same period. Figures from Nielsen Media Research show that IPC tx’s TV Times fared less well, adding an 11.83% year on year decline in ads to a 10.4% year on year drop in circulation.

TV Listings Magazines: Number Of Ads* Jan-Jun 2001 – Jan-Jun 2002
Title Publisher Jan-Jun 2001 Jan-Jun 2002 % Change
Heat Emap Metro 509 753 47.94
Radio Times BBC Worldwide 648 613 -5.40
Sky Customer Magazine Redwood Publishing 156 177 13.46
Time Out Time Out Magazine Ltd 3985 3531 -11.39
TV & Satellite Week IPC tx 205 294 43.41
TV Choice H Bauer 198 255 28.79
TV Quick Minjara Ltd 355 307 -13.52
TV Times IPC tx 372 328 -11.83
What’s On TV IPC tx 627 562 -10.37
Total   7,055 6,820 -3.33
* Includes display, advertorial, supplements. Excludes all inserts

Subscribers can access full ABC data by selecting “Press” from the drop-down box at the top of this page

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