Evening Standard Goes Italian With Ad Deal

The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.

The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion and a branded website designed by the Evening Standard.

Commenting on the deal, which is the largest the Evening Standard has negotiated with a food client, the paper’s head of planning, Neville Toptani, said: “We have noticed significant growth in food advertising over the last few few years and have been targeting the sector for sometime.”

He added: “We believe that our recent success in raising our print market share is down to our ability to understand customers’ strategic requirements and deliver solutions drawing not only on the power of the brand and audience but on our distribution network.”

According to the monthly ABC figures for April, the Evening Standard (London) saw circulation decline 3.2% year on year to 418,958.

Evening Standard: 020 7938 6000 www.thisislondon.co.uk

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