Emap Metal Magazine Gets Facelift

Emap has unveiled a new look for its rock music magazine Kerrang! this week, described by editor Paul Rees as a “facelift”, after the ABC results for July-December 2001 revealed a dramatic upturn in the title’s fortunes.

Mark Field, group account director for Emap Advertising’s cross media solutions said that the new look would make it an even more compelling prospect for advertisers: “Audiences interact with Kerrang! on a huge number of levels.” he said “It is an integral part of their lifestyle. They read the magazine, spend hours on the website, watch the TV channel, buy the CD, go to the club nights, dream of going to the Kerrang! Awards…Kerrang! provides a wide dimension of possibilities for audiences to speak directly to a core and ever growing youth audience.”

The magazine was named this year’s Consumer Specialist Magazine of the Year at the PPA Awards. Launched in 1981, by the start of the 90s the decreasing popularity of the heavy, guitar-based rock music it covers was showing in its circulation figures, which by the middle of the decade had dropped below 45,000. However, in recent years, the revived interest in this kind of music, led by bands such as Linkin Park and Korn, has seen an upturn in circulation which culminated in a 63.5% year on year increase in circulation in the July-December ABCs, to 76,841.

Rees commented: “The PPA award capped a truly remarkable and unprecedented year in Kerrang!’s history. Our aim is to continue going from strength to strength. It’s time to take the next step up. The new Kerrang! will continue to champion the latest trends in music with attitude, but will see greater emphasis on a more stylish presentation.”

Emap: 01733 568 900 www.emap.co.uk

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