Airbus pours its green vision all over the Burj Khalifa

Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.

The aerospace company took over the world’s tallest building to launch its new company vision to industry leaders at the Dubai Airshow last week.

This forms part of its rebrand as “pioneering sustainable aerospace” and was designed to create a viral moment “guaranteed to make an impact upon execution”.

Plexus Outdoor, PHD Group, Gravity Global and Grand Visual worked together on delivering this campaign. Airbus uses PHD for media planning and buying.

The environmental footprint of the advertising campaign was taken into account in the media planning.

The three-minute film, The World is a Beautiful Place, was shot during a short time-frame, digitally projected onto the building and was filmed then pushed on social channels like Twitter and LinkedIn post-campaign to reduce electricity used overall.

This format did not require any physical materials to be produced which decreased the campaign’s carbon footprint.

Airbus chose this platform initially to broadcast its sustainability vision live to aerospace business leaders attending the Dubai Airshow in person, and then the film of its activation was shared to reach a wider audience afterwards.

The impact of the campaign is being measured by social media monitoring on the day of launch to count mentions and hashtags and also looking at the ongoing reach of the activation through Twitter and Linkedin engagement.

In one day this video had 100,000 views and it currently has almost 240,000 views less than week later on Twitter.

On Linkedin, the post has had nearly 56,000 views and almost 3,000 supportive reactions.