Flytxt Teams With C4 To Promote Winter Schedule

Flytxt is working with Channel 4 on its campaign to promote the winter schedule. Channel 4 is distributing a free 68-page magazine featuring ideas to overcome the “winter blues” through the Saturday Guardian and Sunday Times. Advertised within the magazine is Flytxt’s free SMS reminder service. Viewers can sign up to be reminded by SMS about up to 15 programmes including Frasier and Sex and the City.

Flytxt is also working with UIP to promote the film Long Time Dead. SMS messages invite users from an opt-in database to interact with a “ouija board” via their mobile phones.

Flytxt: 020 7841 6400 www.flytxt.com

Subscribers can access ten years of media news and analysis in the Archive