Shopfront Adds Pet Stores To Portfolio

Shopfront Media has added a new network of sites to its portfolio, situated outside pet shops. Nestlé Purina’s Bonio and Winalot brands have become the first to sign up for the outdoor point-of-sale opportunities, which launch next week.

The sites offered comprise double sided posters with illuminated panels attached to the stores’ facsias. Panels face oncoming traffic and are installed on outlets within busy shopping areas. Julian Clogg, managing director of Shopfront Media explained: “Research has shown that our ‘Adsites’ generate an uplift in sales by providing that final prompt and reminder just before purchase.” The Nestlé booking will last a year and take in one hundred sites nationwide.

Shopfront’s media portfolio also includes convenience stores, pharmacies, newsagents, off-licences and electrical retailers.

ShopFront Media: 020 7734 6064 www.shopfrontmedia.co.uk

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