Be Free Secures Online Ad Deal

Be Free, a subsidiary of digital marketing company ValueClick, has secured a deal with European software retailer, GAME, to market its portfolio of products online.

The campaign will run through Be Free’s BFAST marketing platform and will use the strapline “get into game” to drive online sales and raise brand awareness.

Be Free will work to extend GAME’s presence on software sites, and will pay for this presence on a cost-per-sale (CPS) basis. The marketing group’s software will allow GAME to track, manage and analyse all of its online affiliate relationships.

Be Free believes that its marketing package has the edge because the immediacy of the internet allows it to promote products ahead of their launch, which is a key driver of computer game sales.

Anthony Quinn, who is leading the partnership project at GAME, commented: “The online games market is extremely competitive so we have to ensure that every marketing pound we spend has a tangible return and will deliver sales. Be Free are providing us with a low-risk, low-cost way to both increase sales and brand awareness.

Carl White, European managing director of ValueClick, added: “With a strong gaming brand in the offline market, affiliate marketing represents the ideal mechanism for GAME to build a long term online sales channel.”

Earlier this year ValueClick restructured its UK media division to reflect its changing portfolio of media products (see ValueClick Restructures UK Media Division).

Be Free: 0353 186 831 5683 www.befree.com

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