ITV’s Market Share Could Fall During 2003

ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year.

Analysts at Merrill Lynch say that ITV’s share of the market will fall from an expected to 53.6% this year to 51.5% in 2003.

The UK TV market as a whole is forecast to grow by 3.3% next year; Merrill is downgrading its ITV revenue growth forecast from 0.5% to -0.7%. However, it has upgraded its growth forecast for the final quarter of this year, to 2.7%.

ITV: 020 7843 8000 www.itv.com

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