12Snap And Cadbury Go For Commonwealth Gold
12Snap is launching an SMS advertising campaign to promote Cadbury’s sponsorship of the 2002 Commonwealth Games.
The ‘Txt 4 Gold’ promotion, which runs across ten Cadbury brands including Dairy Milk, Crunchie, Caramel and Boost, offers consumers the chance to win prizes by texting a code printed on the inside of selected chocolate bar wrappers to a special number.
Each code relates to a specific Commonwealth Games event and gives consumers the chance to win a range of prizes including £5,000 cash, TiVo personal video recorders, Microsoft Xbox games consoles and tickets to the Commonwealth Games. The competition will be supported by a £300,000 nationwide radio advertising campaign and point of sale promotions.
Commenting on the initiative, managing director of 12Snap UK, Anne de Kerckhove, said: “It is testament to 12Snap’s leadership in the mobile marketing field that Cadbury has chosen us on such an important campaign.”
Last year an SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits, whilst generating around 4 million responses in a two week period. The ‘Txt N Win’ promotion achieved an overall response rate of 6% and allowed Cadbury to build a profile of its consumers’ purchasing habits (see SMS Campaign Boosts Profits For Cadbury).
Last week 12Snap was selected as MTV’s “preferred partner” for mobile marketing activity in the UK and Ireland. The deal will see 12Snap’s recently created media sales arm, 12Snapmedia (see 12Snap Forms Mobile Marketing Partnership With MTV), work to enhance the revenue potential of the MTV brand by selling the music network’s permission-based database of 16-25 year-olds to its existing and future clients (see 12Snap Forms Mobile Marketing Partnership With MTV).
12Snap: 020 7534 7300 www.12snap.com
Recent SMS Stories from NewsLine Attic Futura Teen Titles Launch Text Services 12Snap Brings Girls Talk To UK Cities Sneak To Offer SMS Interactivity
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left