IPC Hopes For Now-style Success With StarStyle

IPC Connect is releasing the latest in its series of spin-off specials from weekly women’s title Now. This week will see the publication of the summer edition of Now StarStyle, which will stay on the news-stands, priced at £1.95 for the next six weeks.

IPC decided to make the celebrity focussed style magazine a quarterly title in November last year (see Now Celebrity Spin-off Goes Quarterly

Now enjoyed a 16.2% year on year increase in circulation, to over 550,000, at the last set of ABCs, benefiting from the ongoing interest in celebrity titles (see Now specials are currently enjoying massive sales increases, and we are very much looking forward to the next ABC announcements.”

IPC Media: 0870 4445000 www.ipc.co.uk

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