Gentlemen’s Club Orders 100 Taxis For Promotion

London Taxi Promotions have signed a contract with the “Gentlemen’s Club” Spearmint Rhino, hoping to literally drive sales to the nightclub’s door.

Asher Moses, London Taxi Promotions’ managing director, said: “This kind of campaign is a great illustration of how taxi advertising works at its best. There are bound to be spontaneous visits to the club generated from people taking the Spearmint Rhino cabs, and our drivers can even take them right to the door.”

A three month campaign, launched this week, will use ad panels on 100 London taxis, along with 200 tip-up seat panels and 140,000 branded receipts.

Moses continued: “We thought that the profile of people who use taxis was perfect for Spearmint Rhino’s existing and potential customers- 62% are male, 47% are senior decision makers, 44% work for organisations with £10m+ sales, 35% are ABs and 28% are aged between 35 and 40.”

London Taxi Promotions: 020 8458 7111

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