Mega Profile Launches London Site With CNN Ad

Mega Profile has announced that the first advertiser on its new London-based mega site will be CNN, as part of its “Be The First To Know” campaign this month.

The site is situated in Docklands, on the main route to London City Airport. At 98m long and 7m high it is more than 17 times the size of a standard 96 sheet poster. For the purposes of CNN, the length is used to emphasise the length of the news service’s business programming, by picturing a line up of CNN presenters and anchors linked with outstretched arms and the line “Our business line up is now this long. 8 hours from London daily.”

The CNN campaign will continue with print treatments in publications including Business Week, the International Herald Tribune and Wall Street Journal Europe.

Mega Profile: 020 7580 9777 www.megaprofile.com

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