Consumer Mags Will Outperform Market In 2002, Says AA

The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association.

Latest AA figures forecast that consumer magazine ad spend will rise by 2.1% during 2002, reaching £795 million, whilst total ad spend across all media is set to fall by 0.9%.

The AA also reveals that consumer magazines’ share of total ad spend increased from 6.1% to 6.7% between 2000 and 2001.

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