Mail Metro Media launches ‘industry-leading’ diversity research for advertisers

News in brief

Mail Metro Media, the advertising arm of DMG Media, has launched “The Diversity Factor” research to enable advertisers to better understand and engage with diverse audiences.

The large-scale generational and community-focused project provides insights on ethnic minority, LGBTQIA+, disabled and working-class communities across Great Britain.

The research surveyed 2462 individuals on identity, global concerns and thoughts on brands and advertising.

This follows Mail Metro Media’s 2020 research project The Generation Factor, in collaboration with the Diversity Standards Collective, which concentrated on common and distinct experiences between generations.