Sky Sports launches integrated campaign to get fans’ hearts racing in UK and Ireland

News in brief

Sky Sports has launched a fully integrated campaign with tailored spots across TV, OOH, radio, social, direct mail and in-store activations ahead of the kick-off of the Premier League season.

The goal of the campaign, called “Only Live Once”, is to remind football fans of the “emotional rollercoaster” of the live football experience.

The TV campaign will run from 26 July to 18 August and feature a series of 10, 30, 40 and 60 second spots showcasing the best live moments of football with Sky Sports pundits Jamie Redknapp, Jamie Carragher, Gary Neville (pictured- main image), Karen Carney and Micah Richards.

Radio and social activations will run from 26 July to 8 September, while OOH material will be live from 1 August to 14 August.

Creative was by Brothers & Sisters and Sky Creative, Sky’s in-house advertising and creative agency.