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Mail Metro Media and Channel 5 launch podcast on women’s health

Mail Metro Media and Channel 5 launch podcast on women’s health
News in brief

Mail Metro Media, the advertising arm of DMG Media, has launched a podcast with Channel 5 about destigmatising women’s health.

Women’s Health: Breaking the Taboos, will be available from today on Apple and Spotify and supports a new Channel 5 show of the same name which will air between 9 and 12 August at 7pm.

Presenter Cherry Healey and Dr Dawn Harper will co-present the podcast and discuss “taboo” health issues from severe period pains, incontinence, hair loss and the menopause with a variety of guests including Trisha Goddard, Lucy Alexander, Toyah Wilcox and Jamelia.

The podcast will be promoted to DMG Media’s female audience through performance display, native content on MailOnline, take-overs of the Femail page, and women’s health editorial across desktop and mobile, alongside features and an advertising takeover of Metro newspapers “Trends” section.

All planning and project management was led by WPP agency Wavemaker.

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