Wavemaker retains Royal Navy and Royal Air Force media

News in brief

Wavemaker has won a three-year media strategy and planning contract from the Royal Navy and Royal Air Force for their recruitment campaigns.

This win forms part of an eight-year relationship which created “Made in the Royal Navy” campaign (pictured, main image) and Wavemaker’s focus will be to resonate with the Royal Navy and Royal Air Force’s diverse target audiences.

The account was pitched through the government’s Campaign Solutions framework, and other agencies invited to pitch from Lot 2 were Four Communications, Havas UK, Manning Gottlieb OMD, MediaCom UK and Mindshare Media UK.