Halfords Sponsors ITV Tour de France Coverage

ITV has announced a sponsorship deal for its Tour de France coverage. Halfords is sponsoring programming on ITV1 and ITV2 on the event, which began at the weekend.

Over 52 hours of live coverage and nightly highlights will go out on ITV2, while ITV1 will show four Monday night review programmes. The deal, negotiated by Carlton Digital Sales and Mindshareworld, involves 5-second sponsorship credits bookending all Tour de France programming on the channels and 5-second break bumpers leading into and out of the advertising breaks.

Lindsey Walker, development manager, communications at Halfords, said: “As the most important event in the cycling calendar, it makes sense for the largest name in UK cycling to sponsor the coverage.”

ITV: 020 7843 8000 www.itv.co.uk

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