Carlton Screen Advertising To Increase Share Of Market

Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens.

Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in the Carlton portfolio to 2,300, or 64% of all UK cinema screens, when the deal begins on 4 October 2002.

Debbie Chalet, CEO of Carlton Screen Advertising commented: “We are delighted with this contract win, as the cinema advertising market is currently booming and with the addition of Showcase we hope to maximise this opportunity for both parties.

Carlton Screen Advertising’s portfolio already incldes UCI, Odeon, AMC, Cineworld, Ster Century and 65% of all independent UK cinemas.

Carlton Screen Advertising: 020 7534 6363 www.carltonscreen.com

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