Lycos Awards Mobile Marketing Account To Enpocket

Lycos UK has appointed mobile media company Enpocket to handle its mobile marketing and wireless media activity.

The deal will see Enpocket run permission-based targeting of Lycos’ 1.2 million-strong mobile user base and will present marketers with the opportunity to launch pan-European wireless campaigns across the Lycos Europe network.

Commercial head of Lycos UK, Juliette Sherwood, said: “The deal with Enpocket enables us greater opportunities for monetisation by providing top brand advertisers with targeted permission-based inventory.”

Jonathon Linner, CEO of Enpocket, added: “We are honoured to have been given the task of selling and serving SMS and MMS marketing campaigns to the Lycos audience.”

Back in May Lycos signed a deal with Maxim to support the launch of its new Sex & Relationship channel, aimed at the over 25 year old market. The channel provides relationship advice, sexual health information and agony aunt-style services (see Lycos And Maxim Back Sex & Relationship Channel).

Lycos: 020 7881 6500 www.lycos.co.uk

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