Eurostar launches data-driven international multimedia campaign
Eurostar has launched its first campaign since 2019 across TV, OOH, cinema and digital.
The campaign will span the UK, Belgium, and France with different creative for each city destination based on consumer surveys.
Advertising agency House 337 carried out qualititative and quantitative research with 2000 respondents on what key reasons people choose to travel to Eurostar destinations including London, Paris, Brussels, Lille, Rotterdam, and Amsterdam.
The character Seymour the Ostrich made a return to screens doing activities like shopping in Paris, seeing the Crown Jewels in London, and cycling and tulips in Amsterdam (pictured, below and main image).
This is a continuation of the “You see more when you don’t fly” campaign which first aired in 2019. It goes further by highlighting Eurostar as a greener way to travel, and attempts to support the overall marketing approach to get consumers excited about city travel once again.
The activation will be amplified through Eurostar’s own advertising platforms, social media channels, customer emails, and onboard customer magazine, Metropolitan.
WPP agency, Wavemaker, and Publicis Groupe agency, Zenith, negotiated the media for the campaign.
The campaign was set to launch in the UK and Belgium on the 5 September and 7 September in France, but due to the death of the Queen, some elements of the campaign have been paused.