E-Commerce Sites Get Boost From Work Users
More people are visiting e-commerce sites from work than from home, according to the latest figures derived from NetValue’s new Megapanel.
The figures generated for December 2001 by the Megapanel, which measures internet behaviour at home, work and university, show that online shopping site, littlewoods.co.uk experienced a 400% month on month increase in at-work users during December, compared to an increase of 71% in at-home users. Argos.co.uk also saw significant growth, with at-work users increasing by more than 165% during December, compared to a 13% rise in at-home users during the same period.
The figures also show that during December at-work users spent longer visiting online shopping sites than at-home users, in some cases almost doubling their connection time. According to NetValue, the average at-work user spent 23 minutes visiting online music retailer cd-wow.com, during December, compared to 10.9 minutes for the average at-home user.
Jupiter MMXI recently released its first report charting UK internet usage both at home and at work revealing that over 18 million people accessed the internet from these locations during December 2001 (see Jupiter MMXI Unveils Combined Internet Data).
Jupiter MMXI: 020 7563 1600 www.jupitermmxi.com
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