Kantar partners with Adsquare to build targeted localised campaigns

In brief

Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to offer targeted campaigns to consumers at postcode level in Great Britain and France.

Advertisers will now be able to target audiences in specific locations within Kantar’s TGI dataset, which includes consumers’ behaviours, attitudes, and media consumption.

The geo-targeted audiences are available across online data management and demand-side platforms, and advertisers can use these directly in digital campaigns through mobile and out-of-home assets.

The targeting is entirely ID-free and privacy secure using opt-in consumer data.