Unilever to increase spend in brand and marketing despite downturn

In brief

FMCG giant Unilever has said it will continue to increase spend in brand and marketing in the second half of 2022.

Unilever’s latest financial earnings report said “investment in growth is our priority” despite the global macroeconomic outlook remaining mixed with high inflation persisting.

Its underlying sales growth was 10.6% compared to Q3 2021 and looking forward, Alan Jope, Unilever CEO, anticipated this to be above 8% for the full year 2022.

He added that the FMCG brand had delivered growth in each of its five business groups; beauty and wellbeing, personal care, home care, nutrition and ice cream.