|
MediaTelINSIGHT: Sorrell’s Bath Taking Shape
Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today.
Also On MediaTel Insight Today…
Simultaneous Media Usage Provides Food For Thought
Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them.
Omnicom Revenues Rise At Home And Abroad
Profits at Omnicom, the world’s largest advertising company, rose by 7% in the three months to the end of September, reflecting the general upturn in the global media economy.
Also On MediaTel Insight Today…
