Viacom Outdoor Rolls Out Finding Nemo Campaign
Viacom Outdoor has launched an extensive outdoor advertising campaign to promote Disney’s new animated film Finding Nemo across the London Underground Tube network.
The campaign will include a special wrap-around poster at Waterloo station, which will feature aquatic characters from the film in an attempt to give tube users the sensation of walking on the sea bed.
There will also be a range of 4-sheet posters promoting the film at key underground stations and on buses across the UK.
Commenting on the initiative, Vicky Lewis, from Buena Vista International, said: “The wrapped corridor at Waterloo will help to create a buzz around the film’s release in London. Children nation-wide will be clamouring to be taken to the cinema.”
Nicky Cheshire, sales director of Impact at Viacom Outdoor, added: “Making a big splash at Waterloo is a great way of impacting on both commuters and visitors to the South Bank. The highly visual creative will keep the movie front-of-mind and brighten passengers’ journeys.”
Viacom Outdoor is also launching a month-long campaign to promote Tonight’s The Night, the new musical based on the music of Rod Stewart. The campaign will run across London buses for the next month and will feature a new extended poster-size and special glitter ink.
Marc Evanson-Bailey, head of design and innovation at Viacom Outdoor, said: “This novel approach to bus advertising has opened up new and exciting creative opportunities and given the bus media a new dimension. It’s great for advertisers, like Tonight’s The Night, that want to do something different and really stand out from the crowd.”
Viacom recently launched the first ever cross promotional campaign across its outdoor, publishing, cinema and retail properties to raise awareness of HIV and AIDS (see Viacom Launches AIDS Awareness Campaign).
Viacom Outdoor: 020 7482 3000 www.viacom-outdoor.co.uk
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