iProspect wins global Zalando account

In brief

Dentsu agency iProspect has become the global media agency of record for fashion brand Zalando following a competitive pitch.

As of January 2023 iProspect will be in charge of all traditional above the line media planning and buying in Zalando’s 25 markets which comprise the UK Germany, France, Sweden, Italy, Poland and Spain.

Zalando has 50 million active users in Europe and aimed to consolidate all of its media into one agency group to “accelerate market collaboration and international campaign continuity”.

According to COMvergence data Zalando spent a net total of $124m on media in 2022.