MediaTelINSIGHT: Agencies To Return To Slower Stable Growth
A feature of the agency landscape over the coming few years will be a return to slow, more stable revenue growth, according to analysts at Merrill Lynch. Looking ahead, agencies are expected to concentrate more on organic growth and less on acquisitions, not least because there is little room left for continued consolidation via major deals.
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US Newspaper Advertising Rises 1.5% In Q3
US newspaper advertising expenditure rose by 1.5% to $10.9 billion during the third quarter of the year, according to preliminary estimates from the Newspaper Association of America (NAA).
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