Top Publishers Sponsor ABC Media Reports

MediaTel.co.uk and MediaGuardian.co.uk have secured IPC Media, Condé Nast and H Bauer/The Publishing Consultancy as sponsors of the latest ABC consumer magazine circulation figures, released today.

The deal will see each sponsor have traffic-driving banners and buttons directing users to a bespoke microsite containing a detailed showcase of their brands.

This is the third project where MediaTel.co.uk and MediaGuardian.co.uk have worked together to provide enhanced promotional opportunities for media owners wishing to reach key media audiences online.

Capital Radio recently finished an extensive sponsorship campaign based around the latest RAJAR audience listening figures for the three months to June (see Media Websites Team Up To Offer RAJAR Sponsorship), and Condé Nast and H Bauer sponsored the last major ABC data release in February.

Commenting on the sponsorship, Julie York, IPC Media’s corporate communications director, said: “With the ABC results now being issued at midday on August 14, it is imperative that IPC, as market leader in the UK consumer magazine market, ensures its share of voice in terms of coverage and analysis.”

She added: “MediaTel’s immediate and well-used service, and the Guardian’s breadth of audience, deliver us with the best kind of awareness on the day when everyone wants the facts at their fingertips.”

For more information contact John Whitehurst at MediaTelGroup – [email protected], or Sara Linfoot at MediaGuardian – [email protected].

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