UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned thier backs on the big screen and flocked to beaches and parks to make the most of the heatwave.
Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged just 2.8 million a week during 2003, down from an average of 3.38 million visits in July 2003.
The box office chart was topped by Jim Carrey’s latest blockbuster, Bruce Almighty, which launched at the end of June. The film took an impressive £14 million at the box office during July.
Other big box office hits in July included The Hulk, which was the third biggest film of the month, grossing £7.5 million. Eddie Murphy’s latest big screen comedy, Daddy Day Care, also scored highly taking £4.5 million in July.
High octain sequel 2 Fast 2 Furious performed strongly and enjoyed its second month in the top five by taking another £2.3 million during July.
|
| Top Five Films At The Box Office In July |
| 1 |
Bruce Almighty |
£13.8m |
| 2 |
Charlie’s Angels 2: Full Throttle |
£11.5m |
| 3 |
The Hulk |
£7.5m |
| 4 |
Daddy Day Care |
£4.5m |
| 5 |
2 Fast 2 Furious |
£2.3m |
| |
Source: CAA |
|
Commenting on the figures, Debbie Chalet, president of the CAA, said: “Despite the comparison with record breaking admissions from July last year, the last month has seen very encouraging admissions and box office performances.”
She continued: “Blockbuster films are delivering excellent admissions and box office. The good performances of Bruce Almighty and Charlie’s Angels 2 mean that we head towards autumn in a strong position.”
New analysis from Screen Digest suggests that the full scale roll-out of digital cinema installations could begin as early as next year. Digital cinema advertising is expected to double by the end of 2003 as operators make a priority out of the provision of low-cost networked projectors (see Digital Advertising Kickstarts Cinematic Revolution).
CAA: 0207 534 6363
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