MediaTel Insight: Urban TV Audiences Willing To Go Digital
A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market.
Also On MediaTel Insight Today…
US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2
GartnerG2 says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending in this area over the next couple of years.
Publicis Sees Revenues Rise In Q2
The acquisition of Bcom3 Group helped Publicis, the world’s fourth largest marketing and advertising group, to achieve strong growth in sales in the second quarter of 2003.
Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
