Brandtech CTO joins Good-Loop board

In brief

Will Luttrell, the chief technology officer of The Brandtech Group, has joined ad platform Good-Loop as non-executive director.

Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.

Before joining The Brandtech Group, Luttrell co-founded digital ad verification company Integral Ad Science and was also the founder and CEO of Amino Payments. The move comes as Good-Loop expands into the US after a Series A funding round of $6.1m.

Yes, you can reduce carbon in ads without affecting cost or performance