Emap Rolls Out Mojo Radio On Freeview Platform
Emap is expanding its digital radio portfolio with the launch of Mojo as its seventh national service on the Freeview platform.
The station will launch later this month to coincide with the tenth anniversary of Emap’s Mojo magazine, which targets upmarket 25 to 44 year-old readers with a mix of the most influential music from past and present.
Mojo will sit alongside Emap’s other digital radio stations: Kiss, Kerrang!, Smash Hits, Q, Magic and This Hits, which also recently launched on the Freeview platform (see Emap Rolls Out New Digital Radio Stations On Freeview).
Emap Performance’s cheif executive, Tim Schoonmaker, said: “Mojo Radio will be the destination of choice for the music lover who wants radio that reflects where music has come from and where it is going. Mojo Radio will provide the soundtrack for the fan of music that has mattered since the invention of teenagers.”
Wyn Innes, chief executive of SDN, the company that concluded the deal, added: “Mojo‘s addition will add to the diversity and depth of offering available to the increasing number of people choosing the Freeview platform.”
The latest RAJAR audience figures show that digital radio helped Kiss to increase its weekly reach to 2.57 million listeners across the country in the three months to June 2003. Emap’s Smash Hits digital attracted 853,000 listeners during the same period and Kerrang! had 773,000.
Listening figures for Q, Magic and The Hits, which launched back May, will be revealed in November with the RAJAR figures for the three months to September.
Meanhwhile, Chrysalis Radio has also announced plans to make its digital rock radio brand, The Arrow, available to a national audience by launching it on the Sky Digital platform later this month.
The move is intended to underpin Chrysalis Radio’s commitment to extending the brand’s reach, following its current bid for the Glasgow analogue licence with The Arrow format (see Radio’s Big Guns Line Up For Glasgow FM Licence).
Chrysalis: 020 7221 www.chrysalis.com Emap: 01733 568 900 www.emap.co.uk
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