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ITV renews podcast ad sales deal with Global

ITV renews podcast ad sales deal with Global
In brief

Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).

Global will host and distribute all ITV podcasts on Global Player, including Love Island: The Morning After and I’m A Celebrity…Get Me Out Of Here! and has added the broadcaster’s news podcasts, like ITV News’ What You Need To Know, to its slate.

Global and ITV initially agreed a two-year partnership in 2019.

DAX connects advertisers to 130 million listeners by inserting targeted advertising into radio, music and podcasts.

Adwanted UK are the audio experts at the centre of audio trading, distribution, and analytics. We operate J‑ET - the UK’s trading and accountability system for both linear and digital radio. We also created Audiotrack, the country’s premier commercial audio distribution platform, and AudioLab, the single-point, multi‑platform digital audio reporting solution delivering real‑time insight. To scale up your audio strategy, contact us today.

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