Jazz FM Secures Norwich Union For Sponsorship Deal
Jazz FM has secured its first ever deal with Norwich Union Healthcare to sponsor Nicky Horne’s Sunday morning show.
The deal begins later this month and highlights a variety of health campaigns throughout the UK. The sponsorship will be supported with online activity at jazzfm.com and listeners will be offered the opportunity to enter a specially branded competition to win a trip to Iceland.
Jazz FM has also announced plans to support the launch of its new www.jazzfm.com website with a raft of strategic trade and consumer marketing activity. Guardian Media Group has brokered a deal with a variety of search engines to provide listings to Jazz FM.
The station’s logo will also appear as a screensaver on the computers of media planners throughout London and the North West of England for the next year.
Meanwhile, Real Radio, which is also owned by Guardian Media Group, has announced a new above the line marketing campaign to drive listeners to its stations in Yorkshire and Scotland.
Guardian Media Group also recently appointed Michael Holt as sponsorship and promotions manager at Jazz FM London (see Jazz FM London Appoints New S&P Manager).
Guardian Media Group: 020 7278 2332 www.gmgplc.co.uk
Recent Radio Stories from NewsLine Chrysalis Brings Telewest To Heart Of West Midlands Industry Responds To Rejection Of Electronic Measurement Classic FM Listeners Respond Better To Ads
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left