Telegraph Creates Cross-European Ad Package

The Telegraph Group has joined forces with leading broadsheet newspaper publishers across Europe to create a pan-European ad package for high level executive recruitment.

The innovative arrangement, which is the first of its kind for the Telegraph, will see the paper team up with Le Figaro newspaper in France and Frakfurter Allegermaine in Germany to provide a single-source for recruitment advertising

The ‘Euro-executive’ package will allow job advertisements to appear in each of the titles involved in the same week and according to the Telegraph Group, will give clients access to 7.1 million readers, plus 12.3 million visitors to the paper’s online sites.

Mark Payne, commercial director at the Telegraph Group, commented: “The key is the strength each newspaper has in its own country. All three newspapers are leading business papers that also publish outstanding weekly appointments supplements.”

He added: “Euro-executive will make it much easier for companies recruiting for high level directors to attract the best executives from Europe’s three largest economies. It offers the simplicity of dealing with a single advertisement and one invoice gives exposure in three leading national newspapers.”

The deal follows a similar arrangement at Emap’s trade-mark lad’s mag, FHM, to promote Adidas’ new ClimaCool 2 shoes across its French, German and Dutch editions (see FHM Secures Pan-European Marketing Deal With Adidas).

According to the latest ABC results for the six months ending April 2003, the Daily Telegraph has seen its circulation decline by 7.5% year on year to 930,822, down from 1,006,380 in the same period in 2002.

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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