Trinity Mirror Continues Management Shake-Up
Trinity Mirror’s new chief executive, Sly Bailey, is continuing her shake-up of the group’s senior management team, with the appointment of Ellis Watson to the newly created post of general manager of newspapers.
In his new role Ellis will take on responsibility for advertising, circulation and marketing across Trinity Mirror’s entire newspaper portfolio. He will report directly to Sly Bailey who commented: “The new role is at the heart of an improved management structure for our national newspapers. Ellis has enormous commercial experience in media and in particular national newspapers. He will bring a renewed commercial focus and vigour to the operation.”
Ellis is currently managing director of Celador International, the group behind the highly successful Who Wants To be A Millionaire? format. Prior to this he spent ten years at Rupert Murdoch’s News Corporation, where he became marketing director for News Group, which publishes the Sun and the News of the World.
The appointment follows a number of changes at Trinity Mirror, which recently announced that its managing director of national newspapers, Mark Haysom, is leaving the company (see Trinity Mirror Loses Head Of National Newspapers).
Joe Sinyor, chief executive of newspapers, also recently resigned after failing to secure the chief executive’s position and reportedly disagreeing with Trinity Mirror chairman, Sir Victor Blank, over strategy (see Sinyor Resigns From Trinity Mirror).
According to the latest ABC circulation figures for April 2003, Trinity Mirror’s flagship Daily Mirror title has seen circulation decline by 8.5% year on year to 1,929,122. The paper’s slump below the key 2 million level has prompted intense speculation over the effects of its uncompromising anti-war stance (see Daily Mirror Under Pressure Over Anti-War Stance).
Trinity Mirror: 020 7293 3000 www.trinitymirror.com
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