MediaTel Insight: European Broadband Revenues On The Rise
The value of the Western European broadband access market is set to quadruple in the next four years, according to figures from The Yankee Group.
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UK Marketing Confidence Plummets To All Time Low
Confidence amongst senior marketers in the UK has now hit ‘rock bottom’, according to the latest figures from the Chartered Institute of Marketing (CIM).
Advertising Expenditure As Percentage Of GDP For Selected Countries
Zenith Media forecasts for advertising expenditure of GDP in selected countries. The overall trend is that ad expenditure as a percentage of GDP is falling in the short term, particularly in North America and Europe.
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