Kerrang! Launches First Mobile Marketing Campaign
Emap’s flagship rock magazine Kerrang! has appointed Flytxt to launch its first ever mobile marketing campaign.
The campaign will centre around the Pandora’s panel section of the magazine and will invite readers to voice their opinions on various bands and issues. It also aims to encourage repeat sales, as readers will want to find out if their opinions have made Pandora’s panel.
Emap claims that mobile marketing has been chosen for the campaign because of its ability to build relationships with young, opinionated readers.
Commenting on the initiative, Peter Gelenbe, director of corporate business development at Flytxt, said: “SMS is an important channel of communication to build loyalty among Kerrang! readers and open an ongoing dialogue. Kerrang! are providing a valuable service to their opinionated and vocal readers and developing a long lasting relationship with their audience.”
Nick Knowles, from Kerrang! added: “Mobile marketing is an ideal medium for Kerrang!, as its an easy and fun means for our readers to interact with us. Our readers have strong opinions and are eager to have input in the editorial of the magazine.”
Earlier this year Emap’s Bliss magazine teamed up with Flytxt to offer mobile ring tones and logos as covermounts for the first time, as part of an innovative new initiative to increase interaction with its teenage readers (see Bliss To Boost Circulation With Mobile Ringtones And Logos).
The latest figures from the Mobile Data Association show that the total number of person to person text messages sent across the UK’s four GSM networks during October surpassed all previous records to reach 1.8 billion (see Text Messages Reach Record Total During October).
Emap: 01733 568 900 www.emap.co.uk
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