Stories (from Cannes Lions) that mattered: ‘Meaningful’ AI on show, adtech dominance grows
Cannes Lions 2024 | The Media Leader Podcast
Editor-in-chief Omar Oakes, deputy editor Maria Iu and reporter Jack Benjamin look back on their time at the 2024 Cannes Lions, from the application of “meaningful” AI to the dominance of adtech, from media owner activity to Media Lion winners.
Highlights
00:45: Impressions of the 2024 Cannes Lions
4:28: Media owner activity at the event — Amazon, Meta, Reddit, TikTok, Pinterest, Netflix — and what they’re trying to sell to the global advertising community
13:20: The Media Lion Grand Prix and other award-winning work
20:03: Key learnings from the week — sustainability, the value of pacing yourself, the rise of the creator economy, cookies, bringing people into the tent amid a tough market
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